Manchester United FC
Manchester United is a well-known brand, amassing a huge global fan base, attracting some of the world’s best players and bringing home numerous trophies. Over the years, the Club has had huge success. However, with this success brings with it an opportunity for counterfeiters, who look to exploit the club’s success for personal financial gain – these counterfeiters may be individual traders, or more organised groups.
WE ARE ONE OF THE MOST POPULAR AND SUCCESSFUL SPORTS TEAMS IN THE WORLD, PLAYING ONE OF THE MOST POPULAR SPECTATOR SPORTS ON EARTH. THROUGH OUR 141-YEAR HERITAGE WE HAVE WON 66 TROPHIES, INCLUDING A RECORD 20 ENGLISH LEAGUE TITLES, ENABLING US TO DEVELOP WHAT WE BELIEVE IS ONE OF THE WORLD'S LEADING SPORTS BRANDS AND A GLOBAL COMMUNITY OF 1.1 BILLION FANS AND FOLLOWERS.
Our large, passionate community provides us with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, broadcasting and matchday. We attract leading global companies such as adidas, Aon, and General Motors (Chevrolet) that want access and exposure to our community of followers and association with our brand. Premier League games at our home stadium, Old Trafford, have been sold out since the 1997/98 season. In the 2018/19 season, our 26 home games were attended by a cumulative audience of over 1.9 million people. We undertake exhibition games and promotional tours on a global basis, enabling our worldwide followers to see our team play. These games are in addition to our competitive matches and take place during the summer months or during gaps in the football season. Over the last 6 years, we have played 29 exhibition games in Australia, China, Ireland, Norway, Singapore, Sweden, and the United States, where in 2014, we set a U.S. attendance record for a football match with 109,318 fans at Michigan stadium. During the 2018/19 season, our games generated a cumulative audience reach of over 3.5 billion viewers, according to the Futures Data, across 200 territories. On a per game basis, our 53 games attracted an average cumulative audience reach of 68 million.